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Justin Timberlake and buddy/business partner Trace Ayala launched William Rast in 2005. Using Timberlake's grandfathers first name "William" and the last name of Ayala's grandfather "Rast", they have created a casual contemporary collection for men and women. William Rast are popular with the celebrity crowd, among those wearing them are Cameron Diaz, Courtney Cox, Jessica Simpson and Paris Hilton.
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